BRANDING & DESIGN

Conscious Travel Duo is an eco-friendly travel blog that focuses on cultivating resources for meaningful connections, sustainable adventures, and transformative experiences. They enlisted my creative support to design a logo and identity that matched the essence of the travel ecosystem they are working to build online.

 

Inspired by the lure of new horizons & enlightened travel, I designed the logo to be playful, meaningful and versatile. Warm and organic tones were chosen for the color palette which represents the vast and encompassing horizons of ocean, forest, and desert. The additional icon of the waves, when paired with the circular sub-mark, is a subtle reference to the postmark stamp linked to travel, connection, and the tradition of sharing stories by sending postcards home during vacation.

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MY ROLE  Created logo, color palette, sub-marks and curated supporting imagery to give context and direction to the identity.