BRANDING &
INTERIOR DESIGN
THE VIC
Traverse City, MI
Designed as a modern gateway to Northern Michigan, The Vic reimagines a former senior living facility as a 70 room boutique hotel just minutes from downtown Traverse City. Warm wood tones, and graphic textiles draw inspiration from the region’s forests and shoreline, creating a relaxed basecamp for travelers heading out to explore Lake Michigan, Sleeping Bear Dunes, and the surrounding wine country.
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From contract to opening, the full repositioning—from exterior and interior design to FF&E and brand development—was delivered in just four months. Working within a defined budget and an accelerated schedule, the project required tight coordination between design, procurement, and construction.
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Opening in early June, just in time for Traverse City’s peak summer season, The Vic returns the property to its original purpose: welcoming travelers with an aesthetic rooted in the character and pace of Northern Michigan.
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MY ROLE Worked alongside client and procurement partner - Nathan Jans - to lead a comprehensive design of the interior and exterior including, but not limited to: vision boards, all FF&E selections, floor plans, elevations, 3D renderings, custom signage, and served as creative director to develop the brand and identity for cohesive brand alignment.​
